You can get Photos into Pixa in a few ways. PixaĪt first glance, Pixa looks like an app for graphic and web designer to organize their images, and it will do just that, and do it well: you can browse by image color, use a picker to click and extract the exact RGB (or other) color codes, and you can quickly export your pictures to many formats.īut it also makes a great photo app. You’ll see a lot of detritus in your stream if you save a lot of pictures to your iPhohe’s camera roll.įinally, Everpix can be used in conjunction with any of these other apps here, bith as neat backup and always-on browsable archive. What I like best about Everpix is that I have access to all my photos, always.Įverpix has some disadvantages: Browsing is by date only (although you can browse each source separately, and if you have synced a folder with subfolders, those can be browsed directly), and deleting images is a multi-click affair, done in the browser only, with no bulk options. The tagging app changed the file name and re-saved them, and the originals had been uploaded a few days before. I only got dupes one time, and that was – I think – thanks to geotagging some pictures on my iPad. Somehow Everpix ingests many dupes from my various sources, and yet only shows me one of each. Think of celebrities and influencers like the Kardashians and how they’ve created collaborations and connections based on their identities.The other thing I like best is that I never see duplicates.
Today, thanks in large part to the prevalence of social media, individuals are creating personal brands more and more. And if Coca Cola debuts a new product, you have a built in audience keen to try it simply because it’s from a brand they know and love.Īnd branding has evolved so much in recent years that it’s no longer just for companies and corporate commodities. Even if a competitor came out with a version that tasted exactly like Coke, you’d have a core group of people who would never stray from the classic white and red can. Think of Coca Cola and Apple, two companies with life long fans who would never think of picking up a Pespi or buying a PC. People learn to trust in a specific brand and continue to be loyal to that brand for specific products or services. Having a strong brand results in something called brand equity. Your brand may be just the thing that compels a customer to choose you over a competitor…or vice versa. If used correctly, of course, A bad brand is just as powerful, so make sure you are using your branding power to create a positive force for your business. And it should take a lot of work because studies have shown that brands are considered to be one of the most important and valuable assets a company can have. It also encompasses the mission, vision, values of an organization and how those elements play out to create an experience for the customer.īranding a business takes careful thought and research that ultimately drives a strategy to leave a lasting impression on their target audience. Yes, it includes the logo because it includes the entire visual identity of a brand-the logo, submarks, icons, fonts, color palette, taglines, jingles, mascots, tone of voice, etc. Many people think a logo checks the branding box but there is SO MUCH MORE to a brand than a mark. “A logo is not a brand unless it’s on a cow.”